‘Bro-tox’. Anti- Wrinkle injections , the scienific name in short for Botulinum Toxin. A naturally occurring purified protein that is injected into facial areas targeted for rejuvenation.
Muscles in the face contract and over time, this causes wrinkles and lines to form. Anti- Wrinkle injections temporarily stop these muscles from contracting, resulting in a refreshed appearance.
Brotox has risen over 40% over the past year, with up to one in five patients now male. What was once considered a procedure predominantly for women has seen a huge surge in popularity amongst men